Enterprise Proposal: Conversion Rate Optimization (CRO) & Funnel Scaling

Issued By: Binary Source
Target Client: E-Commerce Stores, SaaS Platforms & Lead Generation Companies
Website: www.binarysource.net
Contact: info@binarysource.net | +880 1678785000


Executive Summary

Traffic alone does not equal revenue. Binary Source Conversion Rate Optimization (CRO) turns existing visitors into paying customers. We analyze user behavior, heatmaps, and funnel drop-offs to execute hypothesis-driven A/B tests that maximize conversion rate and customer lifetime value.


Technical Scope & Deliverables

  1. UX & Heatmap Audit: Session recording analysis, click maps, scroll maps, and checkout friction identification.
  2. Landing Page A/B Testing: Designing and deploying high-converting landing page variations.
  3. Micro-Copy & CTA Optimization: Refining headlines, value propositions, and trust badges.
  4. Form & Checkout Friction Reduction: Streamlining checkout forms for higher completion rates.
  5. GA4 & Server-Side Tagging: Implementing accurate conversion tracking with Meta CAPI and Google Server-Side GTM.

Investment & Package Pricing

  • CRO Audit & Funnel Blueprint: Tk. 20,000 (One-time)
  • Growth CRO A/B Testing Retainer: Tk. 35,000 / month
  • Full Funnel CRO & Analytics Retainer: Tk. 65,000 / month
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