# Enterprise Proposal: Conversion Rate Optimization (CRO) & Funnel Scaling

- Link: https://binarysourcebd.com/proposals/proposal-conversion-rate-optimization/
- Published: 2026-10-08T15:44:53+06:00
- Author: admin

**Issued By:** Binary Source
 **Target Client:** E-Commerce Stores, SaaS Platforms&
Lead Generation Companies **Website:** www.binarysource.net **Contact:** info@binarysource.
net | +880 1678785000

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## Executive Summary

Traffic alone does not equal revenue. Binary Source Conversion Rate Optimization(
CRO) turns existing visitors into paying customers. We analyze user behavior, heatmaps,
and funnel drop-offs to execute hypothesis-driven A/B tests that maximize conversion
rate and customer lifetime value.

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## Technical Scope & Deliverables

 1. **UX & Heatmap Audit:** Session recording analysis, click maps, scroll maps, and
    checkout friction identification.
 2. **Landing Page A/B Testing:** Designing and deploying high-converting landing page
    variations.
 3. **Micro-Copy & CTA Optimization:** Refining headlines, value propositions, and 
    trust badges.
 4. **Form & Checkout Friction Reduction:** Streamlining checkout forms for higher 
    completion rates.
 5. **GA4 & Server-Side Tagging:** Implementing accurate conversion tracking with Meta
    CAPI and Google Server-Side GTM.

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## Investment & Package Pricing

 * **CRO Audit & Funnel Blueprint:** Tk. 20,000 (One-time)
 * **Growth CRO A/B Testing Retainer:** Tk. 35,000 / month
 * **Full Funnel CRO & Analytics Retainer:** Tk. 65,000 / month

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